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Lead Generation Strategy


Manage for Growth

Knowing where and how you generate leads is incredibly important to your revenue planning, second only to actually closing sales! Lead generation strategies fall into three categories: 1) creative methods to generate leads; 2) cheaper ways to generate leads; or 3) ignoring some industry-standard methods because they are over-rated. Taking a hard look on where your leads come from and how you score them for follow up within the process is an important step in sales processes implementation.

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