Lead Generation Strategy

Knowing where and how you generate leads is incredibly important to your revenue planning, second only to actually closing sales! Lead generation strategies fall into three categories: 1) creative methods to generate leads; 2) cheaper ways to generate leads; or 3) ignoring some industry-standard methods because they are over-rated. Taking a hard look on where your leads come from and how you score them for follow up within the process is an important step in sales processes implementation.